Origin Destination

Being able to understand the patterns of everyday traffic movement provides valuable insights for smart city programs, urban planning, tourism studies, and more


Origin Destination (O/D) solutions determine traffic patterns in a region of interest for a period of time. As the name suggests, origin destination data represents traffic movement through geographic space, from an origin (O) to a destination (D). This mapping can be limited to a single intersection , as well as it can analyze an entire city, e.g. for daily commute studies. This gives traffic experts more information about the number of vehicles travelling from O to D and vice versa. The output can be visualized in many different ways, e.g. 3D heat maps .
A great advantage of our solution is that it is completely multimodal , i.e. it is not limited  to vehicles, but also takes pedestrians and cyclists into account.

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